Tuesday, August 11, 2009
The World's Worst Plastic Surgery Logos
Choosing your business logo is important, and that holds true for plastic surgery practices as well. When we worked on ours, it took literally dozens of ideas and revisions to get where we wanted. It turned out pretty well if you consider the fact that our trademarked logo for Plastic Surgery Specialists has been "borrowed" by at least half a dozen web sites I've found.
Quick plagiarism trivia: If you'll remember, Richard Ashcroft, lead singer of British pop band The Verve was found guilty of plagiarizing the melody from the Andrew Oldham Orchestra recording of The Rolling Stones' 1965 song "The Last Time" for their 1997 #1 hit "Bittersweet Symphony". Ashcroft was forced to relinquish millions of dollars in songwriting royalties to Mick Jagger & Keith Richards.
Anyway, in doing research for our logo last year, Dr. Jason Jack and myself looked at hundreds of other practices logo choices. There were a few that stood out as really bad.
1. We thought this looked like the "Mud Flap trucker girl".
2. This one reminded me of all those bad 1970's brown color schemes
Compare it to this 1970's fabric courtesy of the "Tune Up" blog devoted to vintage fabric (talk about your narrow reader demographic!)
It also kind of reminds me of the 1970's San Diego Padres Uniforms.
3. This logo has four different type fonts fighting for supremacy
4. This logo was just too "subtle" :)
Did someone really think a Pitcher Plant emerging from some one's vagina was the right way to go with this ad? Obviously this campaign did not get wife approval factor (WAF) before going to print.
5. I call this ugly logo of various body parts the "Homunculus". A homunculus is any representation of a human being, and is often used to illustrate the functioning of a system.
In medical school neuroanatomy, the concept of this is used to show what areas of the brain control the body.
Not related to plastic surgery per se, but this pediatric clinic logo really could use a redesign :)
FYI, there's a great blog post on the world's worst logo here.