I was pleased (snark!) to find out via the mail today that I am now officially one of "America's Top Surgeons" as recognized by the "Consumers' Research Council of America" (CRCA). Ever heard of it? Me neither.
What do you have to do to be recognized? Have a medical licence and a credit card to buy their over-priced cheezy swag plaques and knick-knacks to impress patients with as far as I can tell.
The sad thing is that some meaningless promotional thing like this is just as likely to get someone's attention for my skill as any of my academic awards, real diplomas, or multiple board-certification certificates.